Editorial Policy

Purpose

This Editorial Policy outlines the principles and standards that guide all editorial content published on UluruNumbers. Our commitment is to independent, accurate, and fair reporting on the Australian gaming, lottery, and gambling industry.

Accuracy and Fact-Checking

All articles published on UluruNumbers undergo an editorial review process before publication. We strive to ensure that all statements of fact are accurate and supported by credible sources.

Our primary sources include official government publications, regulatory body announcements, parliamentary records, court documents, corporate filings (such as ASX disclosures), and peer-reviewed research. Where we rely on secondary sources, we aim to verify the information independently.

If we discover an error after publication, we will correct it promptly and transparently. See our Corrections Policy for details.

Sourcing Standards

We prioritise primary and official sources in our reporting:

• Government and regulatory body publications
• Parliamentary Hansard and committee reports
• Legislation and regulatory instruments
• Corporate filings and official statements
• Academic and research institution publications
• Recognised gambling support and advocacy organisations

We do not use gambling operator marketing materials as news sources. We do not link to gambling services or provide referral links of any kind.

Independence and Conflicts of Interest

UluruNumbers operates independently of the gambling industry. Our editorial team does not hold financial interests in gambling operators or related companies that could compromise editorial judgment.

We do not accept payments, commissions, or incentives from any gambling operator, lottery provider, or industry body in exchange for favourable coverage. Any potential conflict of interest is disclosed to readers.

Sponsored Content

UluruNumbers does not currently publish sponsored content. If this policy changes in the future, all sponsored or paid content will be clearly labelled as such and will be subject to the same factual accuracy standards as editorial content. Sponsored content will never be presented as independent editorial reporting.

Opinion and Analysis

Where articles contain analysis or editorial opinion, this is clearly distinguished from factual reporting. Opinion pieces are labelled as such and represent the views of the author, not necessarily those of UluruNumbers as a publication.

Responsible Reporting

We are committed to responsible reporting on gambling-related topics. We do not publish content that encourages, promotes, or facilitates gambling activity. All articles include appropriate disclaimers. Where relevant, we include references to gambling support services such as Gambling Help Online (1800 858 858).

Updates to This Policy

This policy may be updated from time to time to reflect evolving best practices in journalism and editorial standards. The date of the most recent update is noted at the top of this page.